5 Benefits of Social Media for Business

5 Benefits of Social Media for Business

5 Benefits of Social Media for Business

Here are the top 5 benefits of social media for business:

1. Gain valuable customer insights

 Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand. Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions. 

2. Increase brand awareness and loyalty

 When you have a presence on social media, you are making it easier for your customers to find and connect with you on social. And by connecting with your customers on social, research shows that you’re more likely to increase customer retention and brand loyalty.
Social media does not only help with brand awareness on social networks but also increases your website traffic. In addition, the more social media shares you receive, the higher your search ranking will be.

Studies have also shown that most of your customers expect you to be on social media. Over 67 percent of consumers now go to social media for customer service. They expect fast response times and 24/7 support—and companies that deliver win out. A study by Aberdeen Group shows that companies engaging in social customer service see much bigger annual financial gains (7.5 percent YOY growth) vs. those without (2.9 percent).

3. Generate more sales

Social media increases sales and customer retention through regular interaction and timely customer service. In the 2015 Sales Best Practices Study from research institute MHI Global, world-class companies rated social media as the most effective way to identify key decision makers and new business opportunities. In the State of Social Selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported an increase in sales in 12 months.

4. Sharing content more effectively

 In the past, marketers faced the challenge of ensuring their content reached customers in the shortest possible time. With the help of social media, specifically when it comes to sharing content about your business, all you need to do is share it on your brand’s social networks. This does not only apply to your organic reach on social media, but to paid social media too.
Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience. For example, if you run an ad campaign on LinkedIn, you can segment by location, company, job title, gender, and age—the list goes on. If you’re running a Facebook ad, you can target based on location, demographics, interests, behaviors, and connections. You can track and measure the performance of your social ads in real time.

5. Find out what your competitors are doing

 With social media monitoring you can gain key information about your competitors. This kind of intel will allow you to make strategic business decisions to stay ahead of them. For example, you can create search streams on Hootsuite to monitor industry keywords and mentions of your competitors’ names and products. Based on your search results, you can improve your business to offer product enhancements, service, or content that they may be missing.
How to design a effective Brochure

How to design a effective Brochure

A professionally designed print brochure is especially important for service based, B2B industries. It builds credibility by conveying important messages about the value of your product or service. It helps to build your brand, and positions you as a legitimate business in the minds of prospects and customers.

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover.  Chances are your prospects have very short attention spans. If your brochure cover doesn’t immediately catch their eye and pique their interest, they won’t open and read the rest of the brochure. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for your customers.

Compelling content. You care more about your business than your prospects do; they aren’t interested in a detailed history of your business. Instead, they want to know how your product or service can help them save time, lower costs, get more sales, or run their business more effectively. Focus your content on the problems and challenges your customers face and how you solve them better than your competitors. Use graphs, charts or images to help support your content, and convey your message more quickly.

Powerful call to action. The primary purpose of a brochure is to move people to the next phase of the sales cycle. Do you want them to visit your web site? Pick up the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells your readers exactly what you want them to do. It also stands out from the rest of the copy so that readers can’t miss it.

From a visual standpoint, a brochure needs to appeal to your specific audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever to you, but they don’t reflect the mindset of your readers.

At the same time, consider the image you want to project as a business. Most B2B firms use a matte finish on their brochures because it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and images stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader’s eye. Include plenty of white space to make the brochure easy to read.

Make sure the brochure’s visual elements — color, imagery, font, logo, etc. — align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect’s trust.

Finally, never shy away from a professionally designed brochure because of cost. When done well, the return you receive will far outweigh the money you invest in growing your business.

7 Tips for Designing a Letter Head

7 Tips for Designing a Letter Head

Business stationery items should match because this will show professionalism of a corporate image. Branding will be reinforced and show what the business is all about. Once a letterhead is sent out to customers and potential clients, it gives an impression to the people. If the document looks professional, the company becomes more attractive.

Here are some tips on designing a letterhead that works:

  1. Make it readable
    Style, color, and size of the font are important in a letterhead. Make sure you use fonts that are easy to read. The name of the company must stand out but not totally overshadow other information like the address or contact nos.
  2. Keep it simple
    Don’t use very stylish fonts or big graphics. The logo size should be just right. Don’t use effects that call too much attention.
  3. Use graphics and color as needed
    Not all letterheads must use graphics or colors. If you have a logo, use it to show your brand. Add the colors of your company on a small area of the letterhead only.
  4. Add only the important details
    Just include the important information about your company: the logo, address, contact numbers, email address, and website. You can add your company’s slogan or motto if you like as well.
  5. Use the right software
    You don’t need to use heavy graphic software. Adobe Illustrator could do the job. Others could make a professional looking letterhead using Microsoft Word. There is no need to use advanced software packages when making a letterhead.
  6. Use hierarchy in your design
    Communicate important information only. Use hierarchy so include the most critical details like who is the writing the letter (company or individual), return address, contact numbers, fax number, or email address.
  7. Consider positioning and alignment
    Decide on the shape and size of the letterhead. The standard size is A4. Make sure the shapes, text, indenting, and margins are all balanced. This balance will create a connected business letterhead design that is professional and remarkable.

 

Importance of a Good Logo Design

Importance of a Good Logo Design

Logo development is not only an art, but a science.

A successful logo encompasses the message, service, product and image of a business all in one. Companies are known to pay thousands of dollars for a good brand name and logo. In order for people to remember a business, creating a successful logo is of great importance, and is worth the money an experienced marketing firm or artist gets paid.

Artists should strive for simplicity when it comes to logo design. Simplicity means making the logo as unencumbered as possible. From the font type to the design and colors, be sure to strive for simplicity. Artists are sometimes tempted to show off their talents and computer graphic skills, but when it comes to a logo, your skills will shine best by creating a clean, simple design for a logo.

Successful companies are wise in carefully selecting a logo that will give the right impression. Quality, high standards, and integrity are important to most businesses, and the last thing they want or need is a logo that compromises their image.

Logos are visual road signs that offer clues about a company’s personality and character. The artist’s challenge is to incorporate the right designs and combinations of curves, angular lines, shapes and symbols that tell the correct story in art. Choosing the right signature colors, shapes, sizes, letters and art to make the logo are all part of a good artist’s eye.

Going even further, the artist needs to intuitively relate to the company and get an understanding of the company’s “soul.” There is a conceptual essence that an artist picks up from getting to know the particular business.

Things to Remember in Your Business Card Design

Things to Remember in Your Business Card Design

It is not just about your contact details. It is also a reflection of your company and your business.

Being in business, you can’t help but to look presentable and convincing to prospective clients. Even your business card design matters to the clients. In the business card, it is not just about your contact details. It is also a reflection of your company and your business. It is where your logo lies. You are offering the prospective clients an opportunity to do business with you. This goes to say that your business card style should be made in a way that convinces and showcase your business to the client.

Business Card as a Contact Detail

There are two major purpose of the business card. One is to provide your details as a prospective business partner or as an important contact. Second, is to provide a reflection of the company or the enterprise that you present. For the first reason, you need to ensure that you do not only have attractive business card design. You should also have the following data in your business card:

Name of the company and Logo – You should have the name of your company next to your logo. The logo is an indication of formality that your enterprise does exist. Even if you personally make the business card, you should be sure that you have a logo on it as well as your company name.

 Name of the representative – Even though you are thinking of giving out your business card to those who already know you, its important that you place your name. After all, this is idea of the business card. It is used to tell the receiver your name and who you are in the company.

Contact details – This is another good reason why business cards are made in the first place. It provides the contact information to the clients about where and how they can contact you. Your landline number and mobile phone number should be reflected on the business card.

Websites and email – It is important that if you have a website, it should be promoted in the business card. By doing so, you are giving an opportunity for the prospect to browse over your site and know more about your business as a whole. Your email address will also be an immediate contact data whenever your prospect feels the need to communicate to you online.

 Motto – If you have a company motto, you can also place it in the business card. The motto serves as promotional words to convince prospects about how you business.

11 Tips for Creating a stunning Business Card

11 Tips for Creating a stunning Business Card

Your business card is often a potential customer’s first contact with your company; you want to engage with them as well as encourage them to find out more about you and what you do. One of the best ways to do this, is with a well-designed, simple to understand card. Follow the tips below to create distinctive, professional business cards that packs a punch!

Who, What, Where, Why?

1) It may sound obvious, but the first (and most important!) thing to consider when designing your business card is the information you want to convey. Make sure your name, job title and company name or logo are clearly displayed. Think carefully about which contact details to include – you need to strike a balance between providing enough points of contact, without making your card look cluttered. From our experience, your website, email address and phone number are essential. Many businesses no longer include an address on their business cards, so if you’re struggling for space, you may want to remove this from your design.

Make it Readable

2) If you’ve got a lot of information to display, you may be tempted to shrink the size of your text. Beware – small text can often look readable onscreen, but turn into an illegible smudge when printed. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher.

QR Codes

3) Another way of saving space is to create a QR Code for your card. They provide a neat way of including a lot of information on a business card, without making it look cluttered. It’s also an easy way to create a link between your printed and online content – by scanning the code, people can automatically be sent to your website. There are plenty of free QR code generators on the web, so getting technological doesn’t have to break the bank.

Colourful or Plain?

4) Bright colours – when used correctly – can make a business card stand out, and look distinctive. This tactic is often used by design and creative businesses, with the aim of appearing fresh, exciting and original. However, don’t underestimate the power of simplicity. A plain black and white design can be as memorable and striking as a colourful card – and can often be seen as more ‘stylish’ too.

Embossing

5) If you’re concerned about a black and white card looking dull, try embossing the words. Embossing creates a raised, 3D effect, which adds elegance and style to a business card.

Embossing also makes the card more tactile. Research has shown that engaging more than one sense at a time can improve recall of an object, so people would be more likely to remember your business.

Colour Choice

6) It’s wise to keep your business cards in line with the rest of your company’s branding. If you have company colours, use them. Of course, if you don’t have any particular colour scheme to work with, you’ll have free reign on your cards. But, be careful to choose complementary colours – clashing colours can look tacky and unprofessional on a business card. If in doubt, use an online colour matching tool.

Visual Content

7) Pictures speak louder than words. This is true for business cards. While you need to have written content on one side of the card, think about saving the other for something more visual. Perhaps you could use the space to display an image of your product, or something related to your business. Or, put your company logo on the back of the card. Whatever you do, don’t leave it blank – it’s often claimed that people don’t look at the back of business cards, but that’s simply not true. Just think about how many times you’ve been given a card, and flipped it over to check…

Borders and Bleeds

8) Don’t use borders in your card design. This is for a purely practical reason – no matter how much attention is paid, printing is never 100% completely precise. A perfectly symmetrical border on your screen may come out lopsided, thanks to minute movements in the printing machine. Printers recommend leaving a 3mm Bleed – an area the same colour as the background – around the edges of your card, purely for this reason.

The Safe Area

9) Along with the bleed, printers also usually specify a “safe area” in the centre of the card. Keep any important information – like contact details – within this area, to avoid it being cut off during the printing process.

Paper Thickness

10) Consider the thickness of your business card. Thicker cards tend to feel more expensive – making your business seem more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?

Keep it Simple

11) You might be tempted to use an unusual material for your business card. While this will certainly be memorable, bear in mind the practicality of your chosen medium. People often write extra details on business cards – such as where they acquire the card. This is much more difficult to do on metal, wood or even meat.