HOW FACEBOOK HELPS IN EXPANDING BUSINESS?

HOW FACEBOOK HELPS IN EXPANDING BUSINESS?

HOW FACEBOOK HELPS IN EXPANDING BUSINESS?

We at KRAZZY KREATIONS feel that small business owners are usually stretched pretty thin in terms of time and budget. Most businesses want to thrive on Facebook but can’t devote the kind of time they’d really want to make an impact. Try spending about 10 minutes a day on your Facebook page for regular upkeep. It’s always a good rule of thumb to expect the initial setup of your page to be 80 percent of your Facebook time commitment and then the other 20 percent for consistent updates and maintenance 10 minutes a day.

Why devote 10 minutes a day to Facebook? There are many reasons why, but most importantly Facebook can help strengthen your relationships with your customers. The smaller your business, the more important these connections can be to help keep your company thriving. Highlighting the human factor of your company is what creates strong relationships between customers and your business. Facebook helps facilitate these emotional connections on a larger scale before or after an in store visit, phone call or other customer interaction.

Face book has also introduced several unique features catering to businesses. Businesses can benefit greatly by taking advantage of the features designed for promoting a company locally. Utilizing social media can help companies tap into a local market and make connections that weren’t possible before.

  • Creating Contentis one of the most effective ways to reach out and make connections with new customers. Taking out ads and running press releases can be extremely expensive, but Facebook opens up a publishing platform that is completely free.
  • Over One Billion Users-Facebook simply has a massive userbase. No matter where you are located, you’re bound to have people you can connect with locally to expand your business.
  • Graph Search – In 2013, Facebook introduced Graph search, which allows users to search for businesses, news, people and much more. More and more Facebook users are using Facebook to find products and services in their region.
  • Photos & Videos – Visuals always help bring more attention to your content. Facebook makes full use of this with newsfeeds. You can use photo and video features built in to Facebook to bring more exposure to your content too.
  • Company Pages – Facebook lets you build a separate page for your business, including all of your company information, contact details and a full profile where you can publish content.
  • Contests – Contests and giveaways can be an excellent tool for attracting new business and leveraging existing customers. Facebook is the ideal platform for you to run promotions and discounts on your products and services, and it’s easier than ever to implement such events now on Facebook.
  • Interacting With Other Pages-There are millions of businesses and fan pages on Facebook. You can reach out and interact with these pages and Like other pages that are relevant to your own to increase your reach and expose your brand to more people across Facebook.

 

  • SEO Benefits – Most of the major search engines now are a factor for social media activity in their search results. Regular content being published to a Facebook page, and the number of shares and likes your pages get are flags for search engines to rank your content higher up in search results.

 

  • Facebook Ads/advertisements –There are also plenty of paid advertising options on Facebook. You can run a variety of ads, from traditional sidebar ads to promoting your posts higher up in your networks newsfeed. You can also target by region, demographic and other variables to narrow down your advertising efforts.
  • Promoted Posts – A part of Face book Ads, you can promote a single post on your Face book page to bring it maximum exposure. This is also one of the best kept secrets of Face book promotion due to its cost-effectiveness. Instead of bidding for views with traditional ads, you increase your reach on your follower’s networks and their friend’s networks with individual posts for a much lower, fixed cost.

 

  • Interact with Customers Right from Your Smartphone – When a person posts on your wall or on a post shared on your Page, it’s extremely important to respond with insightful information in a timely manner when appropriate. Answering questions, responding to compliments, dealing with complaints and removing spam is one of the most important ways to give your audience the best experience possible on Facebook. Your community is made up of your current and potential customers, supporting them in any way you can will help strengthen their relationship with your business. Satisfaction helps breed loyalty. If your customers feel both loyal to your business, its more likely you’ll have a strong, long-term connection with them.

This is just an overview of the key items that can help your business grow with Face book. Ultimately, it’s about getting involved and establishing your brand identity with the crowd that you care about serving. The faster you can adapt to using social media in your business, the sooner you’ll be able to tap into the modern consumer crowd.

 

Stay connected to KRAZZY KREATIONS for more such articles. 

 

Why Business Cards Are Still Important?

Why Business Cards Are Still Important?

Why Business Cards Are Still Important?

Everything we do in business today is digital — sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.

Here are four reasons why the old school business card is still important — and why you should have a pocket full of them at all times.

1.A business card is the first impression of your brand. 

When you make a connection through your business card, you wouldn’t want your brand to be associated with the word cheap. A retail store trying to make a great first impression wouldn’t create a storefront sign with a piece of cardboard and a Sharpie. We at KRAZZY KREATIONS have the same mentality when it comes to own business cards.

2. Creative business cards get shared-continuing to market for you.

A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

 

If you meet a prospect and exchange email addresses and phone numbers, both of you shall walk away with another contact on your mobile phone and it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people-putting you and your brand to an additional outlook.

 

  1. They are the most effective marketing tools

 When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.

 

4. Swapping contact information digitally is impersonal.

Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

 

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

 

Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

 

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

 

Stay Tuned with KRAZZY KREATIONS.

 

Thanks for reading it!

Why Social Media Marketing for a business?

Why Social Media Marketing for a business?

Why Social Media Marketing for a business?

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Face book, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Now the question arises WHAT is social media marketing?

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business’s social presence.

With these tips, you can begin developing your own social media marketing expert plan.

WHAT ARE THEY?

 

  1. Start with a Plan

Before you begin with social media marketing try preparing and working on a particular plan. you must be thinking why to plan? But if the startups are planned they give a lot of benefits. so the first thing we need to do is….To plan and ask ourselves few questions!

What Questions?

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

 

2. How Social Media Marketing Can Help You Meet Your Marketing Goals?

Social media marketing can help with a number of goals, such as:

  • Increasing Web Traffic
  • Building conversions
  • Raising Brand Awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences

 

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

NOW WE JUMP TO THE BASIC ADVANTAGES ANSWERING OUR QUESTION OF WHY SOCIAL MEDIA MARKETING FOR A BUSINESS?

  1. INCREASED BRAND AWARENESS

To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.

  1. MORE INBOUND TRAFFIC

Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.

Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Face book, but a millennial could begin their search by using a different social media platform entirely, because they search for products differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.

  1. IMPROVED SEARCH ENGINE RANKINGS

To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, info graphics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.

  1. BETTER CUSTOMER SATISFACTION

Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.

WHEN YOU INTERACT WITH CUSTOMERS ON A ONE-TO-ONE BASIS ON THE SOCIAL MEDIA, IT MAKES THEM MORE LOYAL. LOYAL CUSTOMERS SPEND MORE WITH YOU, STAY WITH YOU LONGER AND TELL THEIR FRIENDS ABOUT YOU-THE GROWTH BEGINS THEN & THERE…

 Get Started!

It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, create them! Fill out your business’ information and post some engaging content to begin gaining followers. As mentioned, ask people relevant to your business to “like” and “share” your page to help build your profile. With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more.

There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.

KRAZZY KREATIONS tries giving the best tips. Hope you liked reading it.

Why a Business Should Have a Website?

Why a Business Should Have a Website?

Why a Business Should Have a Website?

  1. It saves your money!

As a small entrepreneur, everyone wishes to flourish their business on all platforms to reach the masses. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

  1. Business gains Credibility

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will boost greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

  1. It is always Accessible

It can be reached by the visitors for more information bulletins and sounds like a better version of print media and communicating with the masses on a digital platform.

  1. Keep your Customers Informed

The customers can stay connected with the latest updates from your end highlighting the changes in their favor.

  1. E-Commerce

Better version of sale as it is just a click away.

  1. Save Time-Time is Money

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

 

 

5 Benefits of Social Media for Business

5 Benefits of Social Media for Business

5 Benefits of Social Media for Business

Here are the top 5 benefits of social media for business:

1. Gain valuable customer insights

 Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand. Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions. 

2. Increase brand awareness and loyalty

 When you have a presence on social media, you are making it easier for your customers to find and connect with you on social. And by connecting with your customers on social, research shows that you’re more likely to increase customer retention and brand loyalty.
Social media does not only help with brand awareness on social networks but also increases your website traffic. In addition, the more social media shares you receive, the higher your search ranking will be.

Studies have also shown that most of your customers expect you to be on social media. Over 67 percent of consumers now go to social media for customer service. They expect fast response times and 24/7 support—and companies that deliver win out. A study by Aberdeen Group shows that companies engaging in social customer service see much bigger annual financial gains (7.5 percent YOY growth) vs. those without (2.9 percent).

3. Generate more sales

Social media increases sales and customer retention through regular interaction and timely customer service. In the 2015 Sales Best Practices Study from research institute MHI Global, world-class companies rated social media as the most effective way to identify key decision makers and new business opportunities. In the State of Social Selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported an increase in sales in 12 months.

4. Sharing content more effectively

 In the past, marketers faced the challenge of ensuring their content reached customers in the shortest possible time. With the help of social media, specifically when it comes to sharing content about your business, all you need to do is share it on your brand’s social networks. This does not only apply to your organic reach on social media, but to paid social media too.
Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience. For example, if you run an ad campaign on LinkedIn, you can segment by location, company, job title, gender, and age—the list goes on. If you’re running a Facebook ad, you can target based on location, demographics, interests, behaviors, and connections. You can track and measure the performance of your social ads in real time.

5. Find out what your competitors are doing

 With social media monitoring you can gain key information about your competitors. This kind of intel will allow you to make strategic business decisions to stay ahead of them. For example, you can create search streams on Hootsuite to monitor industry keywords and mentions of your competitors’ names and products. Based on your search results, you can improve your business to offer product enhancements, service, or content that they may be missing.
How to design a effective Brochure

How to design a effective Brochure

A professionally designed print brochure is especially important for service based, B2B industries. It builds credibility by conveying important messages about the value of your product or service. It helps to build your brand, and positions you as a legitimate business in the minds of prospects and customers.

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover.  Chances are your prospects have very short attention spans. If your brochure cover doesn’t immediately catch their eye and pique their interest, they won’t open and read the rest of the brochure. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for your customers.

Compelling content. You care more about your business than your prospects do; they aren’t interested in a detailed history of your business. Instead, they want to know how your product or service can help them save time, lower costs, get more sales, or run their business more effectively. Focus your content on the problems and challenges your customers face and how you solve them better than your competitors. Use graphs, charts or images to help support your content, and convey your message more quickly.

Powerful call to action. The primary purpose of a brochure is to move people to the next phase of the sales cycle. Do you want them to visit your web site? Pick up the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells your readers exactly what you want them to do. It also stands out from the rest of the copy so that readers can’t miss it.

From a visual standpoint, a brochure needs to appeal to your specific audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever to you, but they don’t reflect the mindset of your readers.

At the same time, consider the image you want to project as a business. Most B2B firms use a matte finish on their brochures because it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and images stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader’s eye. Include plenty of white space to make the brochure easy to read.

Make sure the brochure’s visual elements — color, imagery, font, logo, etc. — align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect’s trust.

Finally, never shy away from a professionally designed brochure because of cost. When done well, the return you receive will far outweigh the money you invest in growing your business.

7 Tips for Designing a Letter Head

7 Tips for Designing a Letter Head

Business stationery items should match because this will show professionalism of a corporate image. Branding will be reinforced and show what the business is all about. Once a letterhead is sent out to customers and potential clients, it gives an impression to the people. If the document looks professional, the company becomes more attractive.

Here are some tips on designing a letterhead that works:

  1. Make it readable
    Style, color, and size of the font are important in a letterhead. Make sure you use fonts that are easy to read. The name of the company must stand out but not totally overshadow other information like the address or contact nos.
  2. Keep it simple
    Don’t use very stylish fonts or big graphics. The logo size should be just right. Don’t use effects that call too much attention.
  3. Use graphics and color as needed
    Not all letterheads must use graphics or colors. If you have a logo, use it to show your brand. Add the colors of your company on a small area of the letterhead only.
  4. Add only the important details
    Just include the important information about your company: the logo, address, contact numbers, email address, and website. You can add your company’s slogan or motto if you like as well.
  5. Use the right software
    You don’t need to use heavy graphic software. Adobe Illustrator could do the job. Others could make a professional looking letterhead using Microsoft Word. There is no need to use advanced software packages when making a letterhead.
  6. Use hierarchy in your design
    Communicate important information only. Use hierarchy so include the most critical details like who is the writing the letter (company or individual), return address, contact numbers, fax number, or email address.
  7. Consider positioning and alignment
    Decide on the shape and size of the letterhead. The standard size is A4. Make sure the shapes, text, indenting, and margins are all balanced. This balance will create a connected business letterhead design that is professional and remarkable.

 

Importance of a Good Logo Design

Importance of a Good Logo Design

Logo development is not only an art, but a science.

A successful logo encompasses the message, service, product and image of a business all in one. Companies are known to pay thousands of dollars for a good brand name and logo. In order for people to remember a business, creating a successful logo is of great importance, and is worth the money an experienced marketing firm or artist gets paid.

Artists should strive for simplicity when it comes to logo design. Simplicity means making the logo as unencumbered as possible. From the font type to the design and colors, be sure to strive for simplicity. Artists are sometimes tempted to show off their talents and computer graphic skills, but when it comes to a logo, your skills will shine best by creating a clean, simple design for a logo.

Successful companies are wise in carefully selecting a logo that will give the right impression. Quality, high standards, and integrity are important to most businesses, and the last thing they want or need is a logo that compromises their image.

Logos are visual road signs that offer clues about a company’s personality and character. The artist’s challenge is to incorporate the right designs and combinations of curves, angular lines, shapes and symbols that tell the correct story in art. Choosing the right signature colors, shapes, sizes, letters and art to make the logo are all part of a good artist’s eye.

Going even further, the artist needs to intuitively relate to the company and get an understanding of the company’s “soul.” There is a conceptual essence that an artist picks up from getting to know the particular business.

Things to Remember in Your Business Card Design

Things to Remember in Your Business Card Design

It is not just about your contact details. It is also a reflection of your company and your business.

Being in business, you can’t help but to look presentable and convincing to prospective clients. Even your business card design matters to the clients. In the business card, it is not just about your contact details. It is also a reflection of your company and your business. It is where your logo lies. You are offering the prospective clients an opportunity to do business with you. This goes to say that your business card style should be made in a way that convinces and showcase your business to the client.

Business Card as a Contact Detail

There are two major purpose of the business card. One is to provide your details as a prospective business partner or as an important contact. Second, is to provide a reflection of the company or the enterprise that you present. For the first reason, you need to ensure that you do not only have attractive business card design. You should also have the following data in your business card:

Name of the company and Logo – You should have the name of your company next to your logo. The logo is an indication of formality that your enterprise does exist. Even if you personally make the business card, you should be sure that you have a logo on it as well as your company name.

 Name of the representative – Even though you are thinking of giving out your business card to those who already know you, its important that you place your name. After all, this is idea of the business card. It is used to tell the receiver your name and who you are in the company.

Contact details – This is another good reason why business cards are made in the first place. It provides the contact information to the clients about where and how they can contact you. Your landline number and mobile phone number should be reflected on the business card.

Websites and email – It is important that if you have a website, it should be promoted in the business card. By doing so, you are giving an opportunity for the prospect to browse over your site and know more about your business as a whole. Your email address will also be an immediate contact data whenever your prospect feels the need to communicate to you online.

 Motto – If you have a company motto, you can also place it in the business card. The motto serves as promotional words to convince prospects about how you business.